Type

Animation

Date

January 2020

Client

Awsr

AWSR – Bicycle Safety Campaign

Safety concerns all of us! On the road, the AWSR is responsible for raising awareness of this issue. It is for this purpose that we have created a series of animations that invite weak road users to be vigilant. Aesthetic choices are taken on and promote better readability of the situations presented.

Quote from Hortense Powdermaker

All entertainment is education in some way, many times more effective than schools because of the appeal to the emotions rather than to the intellect.

Hortense Powdermaker

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