Events that partially use these technologies already exist; we can mention Magnid
or still Teamew
with which the Virtuality 2020
event was recently produced. Both helped to recreate a complete virtual reality event.
In the same way, a complete virtual world will be accessible through Facebook Horizon
, which will allow users and brands to use this creative space. We are talking here about a complete 3D version of Facebook that will become "The" meeting place where everyone can play, create a virtual world of their own and explore those of other users/brands!
Developments in classic events are still being designed and may seem quite young. That said, the biggest obstacle today comes from these big events which are not yet convinced of the usefulness of trying to reinvent themselves because of lack of means, motivations, techniques or other. The organisers are currently focusing on the most accessible solutions, which do not meet all expectations.
With a lucid and pragmatic look, it therefore seems to us that, in future, classical events will merge with virtual events to move towards hybrid versions that bring real added value to the classic versions. So, quickly tomorrow?