A short drawing speaks more than a long speech

Entertainment: presentation video

Let’s be clear! “Divert” comes from the Latin divertere, which means “entertain”. The concept of entertainment is therefore to divert attention from concerns and hassles. Who says diversion, often says for the benefit of a third party. Seen like that, it's a little unhealthy, isn't it?

Just like this dear Walty, we rather think that entertainment benefits first and foremost the person who experiences it. We also believe that entertainment is everywhere and in everything; you just have to go and get it. It's a position to adopt and perhaps even a philosophy of life.

Why so serious?

Smart entertainment

We have chosen to have fun telling your stories and creating your experiences. We use digital technologies and operate levers of entertainment to facilitate the integration of your messages through your audience. This emotion-based approach allows us to work on the substance and form to create fun for the serious.
 
Yes, well, okay, we “just” crush the keys on a keyboard and frantically click a mouse to make things move on a screen. You say it…

Smart entertainment

Just have fun!

Our solutions to entertain you smartly

Animation

We tell your stories and transmit your messages through animation in 2D, 3D, stop-motion, virtual reality, augmented and mixed, no matter how much it moves and jumps on a screen. Using the ingredients of entertainment, mascot characters with real personalities draw themselves under our styli, and original scenarios are written under our nibs. The saying "A short cartoon is better than a long speech" makes sense!

Interactivity

When the person who receives the message is a spectator, that's fine. When he's an actor, it's even better. That’s why we experiment the interactive experience in all its forms (it’s so nice!), digital or not, and on all types of devices, to offer you the solution best suited to your needs. Interactive applications on smartphones and tablets, promotional and interactive mapping, devices for your fairs and trade shows are just a few possible examples of what we can do.

Video mapping

Take a pinch of animation, a well-designed architecture, a good dose of spotlight and a touch of creativity, and you get a breathtaking monumental experience. What is more immersive than making the environment around us live? Imagine this lever to communicate your messages! That makes you dream, isn’t it?

AR - VR - MR

Virtual technologies becomes more accessible and the companies that enter the market are more and more active. The equipment improve itself and it's a great news! Virtual / Augmented / Mixed reality allow us to go further by creating intense emotional experiences with a strong impact.

One step further

Our workflow

Briefing
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0Briefing

Every good project starts with a careful listening of your problems and needs. It is on the basis of this discussion that we will work up a customized solution for you. Obvious, you'll tell us!

Conception

1Conception

Based on the objectives of the project, we design the outline of the project. We create the organizational chart of the application and integrate the features essential to achieving the objectives.

Design and mockups
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2Design and mockups

We work on the design of the application and its content. The proposed design will vary depending on the context, target and aims to be achieved.

3D modeling
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33D modelling

Augmented/Virtual/Mixed reality often uses CGI. Therefore, it is necessary to model the objects that will be displayed through the device.

Developpement
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4Development

In order to develop the features, it is necessary to write code lines and create scripts that will facilitate the production.

Rigging / Setup

5Rigging / Setup

If the 3D objects displayed in the application must be animated, they must be prepared beforehand. In the case of a character, we create a skeleton and virtual articulations to put it in motion according to its morphology.

Engine integration
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6Engine integration

The augmented/virtual/mixed reality that displays 3D uses a real-time 3D engine, such as Unity or Unreal Engine. And yes, an AR/VR/MR project uses video game technologies.

Animation
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7Animation

We animate a camera to capture the action, we animate the elements of the scenery, the weather effects, etc. A 3D object is animated by the principle of animation keys on a timeline.

Lighting and materials
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8Lighting and materials

The surroundings and appearance of 3D objects are set directly in the 3D engine. Materials define the physical interactions between light and 3D objects.

Alpha version
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9Alpha version

The first usable version of the application is called alpha. This is not yet the final version, but the entire content is there, and it allows the project to move forward with iterations. This is a version that is already testable and will be modified on the first users returns.

Beta version
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10Beta version

Beta is an almost definitive version that includes the adaptations resulting from the feedback of the alpha version. This version is the most complete and is being tested again in a new phase.

Release version
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11Release Version

This is the final version, adjusted for alpha and beta, which no longer contains bugs (at least those previously identified. Because, yes, these things are all over, and we're finding out about them regularly.).

Maintenance and follow-up
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12Maintenance and follow-up

After the start of the final release, we provide maintenance to ensure the proper operation over time. This is to update software, plug-in versions and fix bugs that would occur after the test phases.

Briefing

0Briefing

Every good project starts with a careful listening of your problems and needs. It is on the basis of this discussion that we will work up a customized animated solution for you. Obviously, you'll tell us!

Scenario

1Scenario

We equip ourselves with our finest pen and scroll to write a scenario that fits your message and your audience. Emotion, intensity and audacity are the keywords that guide our feathers.

Design

2Design

Then comes the time to put images on the concepts. It is at this point that the characters take shape and that the environments materialize under the bumps of pencils (or styli, because you still live with your time!).

Storyboard

3Storyboard

From the scenario, we imagine the plans that will compose the animation by working the frames, transitions and dynamics of the different planes. Yes, it's almost like adapting a novel to comic book.

Voices recording

4Voices recording

Dialogs or voiceover are recorded in the studio under the supervision of the sound engineer.  It is important that those who lend their voices are actors, because they have to play a role and take action to make the outcome convincing.

Animatic

5Animatic

The storyboard is then transformed into a very simple animated video sequence. The animatic confirms that the choices assumed when creating the storyboard were the right ones, that plans timings are correct and that the general dynamic is sufficient to meet your very legitimate requirements.

Layout

6Layout

The design phase is over! Now comes the production phase. The layout allows you to prepare all the shots by positioning the volumes, the cameras and all the elements useful to the narration in order to achieve an even more effective teamwork.

Modelling

7Modelling

Each item (such as characters, scenery and accessories) is modeled independently to reach the desired level of detail. This stage can be compared to a traditional sculpture where, from a raw block, a superb Apollo takes shape under the hits of the sculptor.

Textures and materials

8Textures and materials

The volume obtained by modelling must be coloured. Materials can simulate the physical properties and interactions of objects with light. Colors and designs are created on images called textures that are applied to materials.

Characters setup

9Characters setup

In order to move 3D characters, it is necessary to prepare them by creating a skeleton and virtual joints. Given the character's diverse morphology, whether human or not, it is obvious that this stage is being tailored.

Animation

10Animation

This is the move stage for 3D objects, whether they are characters or not. You're driving a camera to capture the action, you're driving the elements of the scenery, the weather effects, etc. A 3D object is animated by animation keys in a timeline.
 
This is one of the key stages in the process because it adds a single touch, an identity to the characters, and greatly contributes to the spectator's immersion.

Lighting

11Lighting

As in a film set or in a photo studio, subjects and ambiances are worked through lighting. Placing different lights in the 3D scene and capturing the images from a certain angle allows to obtain a convincing rendering, consistent characters in the image and atmospheres that serve the scenario.

Rendering

12Rendering

The rendering phase is one of the most technical aspects of the creation process. No, it's not just computers that work alone while you're drinking coffee. Before that, we have to set everything to ensure that the quality/rendering time ratio is as optimal as possible. Yes, time is a crucial parameter here because bad settings and the time it takes for computers to calculate the entire movie can explode, for a qualitative result sometimes disappointing.

Compositing

13Compositing

When computers have finished releasing the renderings into image sequences, they are imported into a specific software that will allow us to recompile everything and improve visual rendering through optimal control over the rendering layers.
It is also during this phase that animations and 2D effects are carried out.

Editing

14Editing

All reworked clips are imported into editing software to export the film. Dynamic adjustments can be made at this time to strengthen the scripting process. After editing, color calibration is performed. It smoothes the colorimetry of each clip, making them more consistent when they are chained.

Audio Mix

15Audio Mix

Based on the images, a sound engineer works with the soundtrack, adds music and sounds effects to emphasize the action.

Briefing

0Briefing

Every good project starts with a careful listening of your problems and needs. What is the setting of the show? What are its objectives? It is on the basis of these answers that we work up a monumental customized experience. Obvious, you'll tell us!

Scenario

1Scenario

Even for what seems to be a simple demonstration of technique and style like mapping, we write a scenario that fits your message. But yes! You must have a message to broadcast through your video mapping! Tell a story? Open a building? Advertise? Or better, all at the same time? Well, that's what we're going to work on.

Storyboard

2Storyboard

From the scenario, we imagine the plans that will make up the show, taking into account the specific medium on which the projection mapping will be carried out (whether it is car, building facade…). Here we're working mainly on staging to make the show great.

matrice

3Matrix creation

To create a show on a building, you need references. What better way to do this than to scan its facades to get a reference 3D (or 2D) file?
We can then work directly and virtually on the building while unleashing our creativity.

Layout

4Layout

The design phase is complete! The production phase now begins. The layout allows to prepare all plans by positioning volumes, cameras and all the elements that are useful for storytelling to achieve more efficient teamwork.

assets creation

5Assets creation

This is the intensive creation stage of all graphical elements, whether they are 2D, 3D, static, animated or from videos. Here, After Effect and 3D software are our best friends!

Renders

6Rendered

It’s easy to think that rendering is a pause moment for us, small human beings, because it’s the computer’s turn to work in order to calculate and compile image sequences. Make no mistake about it! The biggest challenge in this stage is to maximize rendering time over the quality and resolution of the images desired. Problem-solving is recurring in this phase because we too, with our emotional eyes, see the near-final result for the first time.

Editing

7Editing

Editing allows the plans to be assembled together and the latest timing and transition adjustments are worked on.

Onset installation

8On-site installation

A few days before the show, the technical team set up the control room and the projectors. This is the time for the latest life-size tests and adjustments; the excitement is palpable 

Showtime

9It's showtime !

Everything is ready so that spectators highly enjoy the experience. It's all about heating the projectors and… showtime!

Briefing

0Briefing

Every successful project starts with listening carefully to your needs and problems. Based on this conversation, we will come up with a tailor-made solution. Sounds obvious, right?

Wireframe and App Map

1Wireframe and App Map

We then create a wireframe and an application plan. It is about detailing all the features, how they are accessed and how they interact. The wireframe allows to develop the structure that will host the content and functionalities in the application plan.

Development and content creation

2Content development and creation

Then we move on to the development of the application and the various functionalities. At the same time, we create and implement the content in the app.

Internal testing

3Internal testing

When you think it's all right, you are entirely mistaken. We will then search for bugs and test all possible configurations in order to check the application's performance.

Customer testing and feedback

4Client testing and feedback

If we are pretty sure everything is good, we send it to you and pray that you will come across a bug that would have eluded us. Not the other way around, the aim is to get an application out without any blunders.

Launch

5Launch

Now it’s D-Day, the big launch day! We place the application in your hands, or directly on the Stores, or on your website.

Service, service, service

and reach success

Without false modesty, the meaning of customer service characterizes us quite well. We make it custom and so we have to listen to what you say (or sometimes not) to understand your need or problem. From there, it is easier to set up a really relevant project. "Essential for a service company!" you will say. We agree, and our clients too because the vast majority of them can no longer be without us.

Quote from Walt Disney

I would rather entertain and hope that people learned something than educate people and hope that they were entertained.

Walt Disney

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