A short drawing speaks more than a long speech

Every good project starts with a careful listening of your problems and needs. It is on the basis of this discussion that we will work up a customized animated solution for you. Obviously, you'll tell us!

We equip ourselves with our finest pen and scroll to write a scenario that fits your message and your audience. Emotion, intensity and audacity are the keywords that guide our feathers.

Then comes the time to put images on the concepts. It is at this point that the characters take shape and that the environments materialize under the bumps of pencils (or styli, because you still live with your time!).

From the scenario, we imagine the plans that will compose the animation by working the frames, transitions and dynamics of the different planes. Yes, it's almost like adapting a novel to comic book.

Dialogs or voiceover are recorded in the studio under the supervision of the sound engineer.  It is important that those who lend their voices are actors, because they have to play a role and take action to make the outcome convincing.

The storyboard is then transformed into a very simple animated video sequence. The animatic confirms that the choices assumed when creating the storyboard were the right ones, that plans timings are correct and that the general dynamic is sufficient to meet your very legitimate requirements.

The design phase is over! Now comes the production phase. The layout allows you to prepare all the shots by positioning the volumes, the cameras and all the elements useful to the narration in order to achieve an even more effective teamwork.

Each item (such as characters, scenery and accessories) is modeled independently to reach the desired level of detail. This stage can be compared to a traditional sculpture where, from a raw block, a superb Apollo takes shape under the hits of the sculptor.

The volume obtained by modelling must be coloured. Materials can simulate the physical properties and interactions of objects with light. Colors and designs are created on images called textures that are applied to materials.

In order to move 3D characters, it is necessary to prepare them by creating a skeleton and virtual joints. Given the character's diverse morphology, whether human or not, it is obvious that this stage is being tailored.

This is the move stage for 3D objects, whether they are characters or not. You're driving a camera to capture the action, you're driving the elements of the scenery, the weather effects, etc. A 3D object is animated by animation keys in a timeline.
 
This is one of the key stages in the process because it adds a single touch, an identity to the characters, and greatly contributes to the spectator's immersion.

As in a film set or in a photo studio, subjects and ambiances are worked through lighting. Placing different lights in the 3D scene and capturing the images from a certain angle allows to obtain a convincing rendering, consistent characters in the image and atmospheres that serve the scenario.

The rendering phase is one of the most technical aspects of the creation process. No, it's not just computers that work alone while you're drinking coffee. Before that, we have to set everything to ensure that the quality/rendering time ratio is as optimal as possible. Yes, time is a crucial parameter here because bad settings and the time it takes for computers to calculate the entire movie can explode, for a qualitative result sometimes disappointing.

When computers have finished releasing the renderings into image sequences, they are imported into a specific software that will allow us to recompile everything and improve visual rendering through optimal control over the rendering layers.
It is also during this phase that animations and 2D effects are carried out.

All reworked clips are imported into editing software to export the film. Dynamic adjustments can be made at this time to strengthen the scripting process. After editing, color calibration is performed. It smoothes the colorimetry of each clip, making them more consistent when they are chained.

Based on the images, a sound engineer works with the soundtrack, adds music and sounds effects to emphasize the action.

Every good project starts with a careful listening of your problems and needs. What is the setting of the show? What are its objectives? It is on the basis of these answers that we work up a monumental customized experience. Obvious, you'll tell us!

Even for what seems to be a simple demonstration of technique and style like mapping, we write a scenario that fits your message. But yes! You must have a message to broadcast through your video mapping! Tell a story? Open a building? Advertise? Or better, all at the same time? Well, that's what we're going to work on.

From the scenario, we imagine the plans that will make up the show, taking into account the specific medium on which the projection mapping will be carried out (whether it is car, building facade…). Here we're working mainly on staging to make the show great.

To create a show on a building, you need references. What better way to do this than to scan its facades to get a reference 3D (or 2D) file?
We can then work directly and virtually on the building while unleashing our creativity.

The design phase is complete! The production phase now begins. The layout allows to prepare all plans by positioning volumes, cameras and all the elements that are useful for storytelling to achieve more efficient teamwork.

This is the intensive creation stage of all graphical elements, whether they are 2D, 3D, static, animated or from videos. Here, After Effect and 3D software are our best friends!

It’s easy to think that rendering is a pause moment for us, small human beings, because it’s the computer’s turn to work in order to calculate and compile image sequences. Make no mistake about it! The biggest challenge in this stage is to maximize rendering time over the quality and resolution of the images desired. Problem-solving is recurring in this phase because we too, with our emotional eyes, see the near-final result for the first time.

Editing allows the plans to be assembled together and the latest timing and transition adjustments are worked on.

A few days before the show, the technical team set up the control room and the projectors. This is the time for the latest life-size tests and adjustments; the excitement is palpable 

Everything is ready so that spectators highly enjoy the experience. It's all about heating the projectors and… showtime!

Every successful project starts with listening carefully to your needs and problems. Based on this conversation, we will come up with a tailor-made solution. Sounds obvious, right?

We then create a wireframe and an application plan. It is about detailing all the features, how they are accessed and how they interact. The wireframe allows to develop the structure that will host the content and functionalities in the application plan.

Then we move on to the development of the application and the various functionalities. At the same time, we create and implement the content in the app.

When you think it's all right, you are entirely mistaken. We will then search for bugs and test all possible configurations in order to check the application's performance.

If we are pretty sure everything is good, we send it to you and pray that you will come across a bug that would have eluded us. Not the other way around, the aim is to get an application out without any blunders.

Now it’s D-Day, the big launch day! We place the application in your hands, or directly on the Stores, or on your website.