Let’s be clear! “Divert” comes from the Latin divertere, which means “entertain”. The concept of entertainment is therefore to divert attention from concerns and hassles. Who says diversion, often says for the benefit of a third party. Seen like that, it's a little unhealthy, isn't it?
Just like this dear Walty, we rather think that entertainment benefits first and foremost the person who experiences it. We also believe that entertainment is everywhere and in everything; you just have to go and get it. It's a position to adopt and perhaps even a philosophy of life.
We have chosen to have fun telling your stories and creating your experiences. We use digital technologies and operate levers of entertainment to facilitate the integration of your messages through your audience. This emotion-based approach allows us to work on the substance and form to create fun for the serious.
Yes, well, okay, we “just” crush the keys on a keyboard and frantically click a mouse to make things move on a screen. You say it…
Our solutions to entertain you smartly
We tell your stories and transmit your messages through animation in 2D, 3D, stop-motion, virtual reality, augmented and mixed, no matter how much it moves and jumps on a screen. Using the ingredients of entertainment, mascot characters with real personalities draw themselves under our styli, and original scenarios are written under our nibs. The saying "A short cartoon is better than a long speech" makes sense!
When the person who receives the message is a spectator, that's fine. When he's an actor, it's even better. That’s why we experiment the interactive experience in all its forms (it’s so nice!), digital or not, and on all types of devices, to offer you the solution best suited to your needs. Interactive applications on smartphones and tablets, promotional and interactive mapping, devices for your fairs and trade shows are just a few possible examples of what we can do.
Take a pinch of animation, a well-designed architecture, a good dose of spotlight and a touch of creativity, and you get a breathtaking monumental experience. What is more immersive than making the environment around us live? Imagine this lever to communicate your messages! That makes you dream, isn’t it?
Virtual technologies becomes more accessible and the companies that enter the market are more and more active. The equipment improve itself and it's a great news! Virtual / Augmented / Mixed reality allow us to go further by creating intense emotional experiences with a strong impact.
Every good project starts with a careful listening of your problems and needs. It is on the basis of this discussion that we will work up a customized solution for you. Obvious, you'll tell us!
Based on the objectives of the project, we design the outline of the project. We create the organizational chart of the application and integrate the features essential to achieving the objectives.
We work on the design of the application and its content. The proposed design will vary depending on the context, target and aims to be achieved.
Augmented/Virtual/Mixed reality often uses CGI. Therefore, it is necessary to model the objects that will be displayed through the device.
In order to develop the features, it is necessary to write code lines and create scripts that will facilitate the production.
If the 3D objects displayed in the application must be animated, they must be prepared beforehand. In the case of a character, we create a skeleton and virtual articulations to put it in motion according to its morphology.
We animate a camera to capture the action, we animate the elements of the scenery, the weather effects, etc. A 3D object is animated by the principle of animation keys on a timeline.
The surroundings and appearance of 3D objects are set directly in the 3D engine. Materials define the physical interactions between light and 3D objects.
The first usable version of the application is called alpha. This is not yet the final version, but the entire content is there, and it allows the project to move forward with iterations. This is a version that is already testable and will be modified on the first users returns.
Beta is an almost definitive version that includes the adaptations resulting from the feedback of the alpha version. This version is the most complete and is being tested again in a new phase.
This is the final version, adjusted for alpha and beta, which no longer contains bugs (at least those previously identified. Because, yes, these things are all over, and we're finding out about them regularly.).
After the start of the final release, we provide maintenance to ensure the proper operation over time. This is to update software, plug-in versions and fix bugs that would occur after the test phases.
Every good project starts with a careful listening of your problems and needs. It is on the basis of this discussion that we will work up a customized animated solution for you. Obviously, you'll tell us!
We equip ourselves with our finest pen and scroll to write a scenario that fits your message and your audience. Emotion, intensity and audacity are the keywords that guide our feathers.
Then comes the time to put images on the concepts. It is at this point that the characters take shape and that the environments materialize under the bumps of pencils (or styli, because you still live with your time!).
From the scenario, we imagine the plans that will compose the animation by working the frames, transitions and dynamics of the different planes. Yes, it's almost like adapting a novel to comic book.
Dialogs or voiceover are recorded in the studio under the supervision of the sound engineer. It is important that those who lend their voices are actors, because they have to play a role and take action to make the outcome convincing.
The storyboard is then transformed into a very simple animated video sequence. The animatic confirms that the choices assumed when creating the storyboard were the right ones, that plans timings are correct and that the general dynamic is sufficient to meet your very legitimate requirements.
The design phase is over! Now comes the production phase. The layout allows you to prepare all the shots by positioning the volumes, the cameras and all the elements useful to the narration in order to achieve an even more effective teamwork.
Each item (such as characters, scenery and accessories) is modeled independently to reach the desired level of detail. This stage can be compared to a traditional sculpture where, from a raw block, a superb Apollo takes shape under the hits of the sculptor.
The volume obtained by modelling must be coloured. Materials can simulate the physical properties and interactions of objects with light. Colors and designs are created on images called textures that are applied to materials.
In order to move 3D characters, it is necessary to prepare them by creating a skeleton and virtual joints. Given the character's diverse morphology, whether human or not, it is obvious that this stage is being tailored.
This is the move stage for 3D objects, whether they are characters or not. You're driving a camera to capture the action, you're driving the elements of the scenery, the weather effects, etc. A 3D object is animated by animation keys in a timeline.
This is one of the key stages in the process because it adds a single touch, an identity to the characters, and greatly contributes to the spectator's immersion.
As in a film set or in a photo studio, subjects and ambiances are worked through lighting. Placing different lights in the 3D scene and capturing the images from a certain angle allows to obtain a convincing rendering, consistent characters in the image and atmospheres that serve the scenario.
The rendering phase is one of the most technical aspects of the creation process. No, it's not just computers that work alone while you're drinking coffee. Before that, we have to set everything to ensure that the quality/rendering time ratio is as optimal as possible. Yes, time is a crucial parameter here because bad settings and the time it takes for computers to calculate the entire movie can explode, for a qualitative result sometimes disappointing.
When computers have finished releasing the renderings into image sequences, they are imported into a specific software that will allow us to recompile everything and improve visual rendering through optimal control over the rendering layers.
It is also during this phase that animations and 2D effects are carried out.
All reworked clips are imported into editing software to export the film. Dynamic adjustments can be made at this time to strengthen the scripting process. After editing, color calibration is performed. It smoothes the colorimetry of each clip, making them more consistent when they are chained.
Based on the images, a sound engineer works with the soundtrack, adds music and sounds effects to emphasize the action.
Every good project starts with a careful listening of your problems and needs. What is the setting of the show? What are its objectives? It is on the basis of these answers that we work up a monumental customized experience. Obvious, you'll tell us!
Even for what seems to be a simple demonstration of technique and style like mapping, we write a scenario that fits your message. But yes! You must have a message to broadcast through your video mapping! Tell a story? Open a building? Advertise? Or better, all at the same time? Well, that's what we're going to work on.
From the scenario, we imagine the plans that will make up the show, taking into account the specific medium on which the projection mapping will be carried out (whether it is car, building facade…). Here we're working mainly on staging to make the show great.
To create a show on a building, you need references. What better way to do this than to scan its facades to get a reference 3D (or 2D) file?
We can then work directly and virtually on the building while unleashing our creativity.
The design phase is complete! The production phase now begins. The layout allows to prepare all plans by positioning volumes, cameras and all the elements that are useful for storytelling to achieve more efficient teamwork.
This is the intensive creation stage of all graphical elements, whether they are 2D, 3D, static, animated or from videos. Here, After Effect and 3D software are our best friends!
It’s easy to think that rendering is a pause moment for us, small human beings, because it’s the computer’s turn to work in order to calculate and compile image sequences. Make no mistake about it! The biggest challenge in this stage is to maximize rendering time over the quality and resolution of the images desired. Problem-solving is recurring in this phase because we too, with our emotional eyes, see the near-final result for the first time.
Editing allows the plans to be assembled together and the latest timing and transition adjustments are worked on.
A few days before the show, the technical team set up the control room and the projectors. This is the time for the latest life-size tests and adjustments; the excitement is palpable
Everything is ready so that spectators highly enjoy the experience. It's all about heating the projectors and… showtime!
Every successful project starts with listening carefully to your needs and problems. Based on this conversation, we will come up with a tailor-made solution. Sounds obvious, right?
We then create a wireframe and an application plan. It is about detailing all the features, how they are accessed and how they interact. The wireframe allows to develop the structure that will host the content and functionalities in the application plan.
Then we move on to the development of the application and the various functionalities. At the same time, we create and implement the content in the app.
When you think it's all right, you are entirely mistaken. We will then search for bugs and test all possible configurations in order to check the application's performance.
If we are pretty sure everything is good, we send it to you and pray that you will come across a bug that would have eluded us. Not the other way around, the aim is to get an application out without any blunders.
Now it’s D-Day, the big launch day! We place the application in your hands, or directly on the Stores, or on your website.
Without false modesty, the meaning of customer service characterizes us quite well. We make it custom and so we have to listen to what you say (or sometimes not) to understand your need or problem. From there, it is easier to set up a really relevant project. "Essential for a service company!" you will say. We agree, and our clients too because the vast majority of them can no longer be without us.
I would rather entertain and hope that people learned something than educate people and hope that they were entertained.